4K HDR the next generation of picture quality
A High Dynamic Range (HDR)-compatible TV will change the way you look at TV. Combined with 4K Ultra HD resolution, HDR video content delivers exceptional detail, colour and contrast, with a far wider range of brightness than other video formats. The result is the most lifelike picture TVs have ever been able to create, with brilliant highlights and fine detail.
4K HDR Processor X1™ Extreme
Made to enhance the latest generation of 4K HDR pictures, the 4K HDR Processor X1™ Extreme brings reality to every scene. With 40% more real-time image processing than our renowned 4K Processor X1™, it delivers unprecedented picture quality for everything you watch, upscaling content from any source nearer to 4K HDR quality.
Object-based HDR remaster
By analysing the objects in each scene individually, the 4K HDR Processor X1™ Extreme’s Object-based HDR remaster optimises and enhances colour and contrast. It brings everything you watch closer to the quality of HDR. Dark elements get darks, bright elements get brighter and everything in between is more accurately lit, for never-before-possible realism in every scene.
This TV is recommended by Netflix
Get a better streaming experience with a Netflix Recommended TV. A Netflix Recommended TV is chosen for its high performance, cutting edge smart features and easy app access. And also, you can watch Marco Polo in 4K HDR today, with a premium Netflix subscription. Members will be able to enjoy more HDR content in the coming months.
Dual database processing
The 4K HDR Processor X1™ Extreme has two imaging databases that work together in real time to improve your picture. By searching through thousands of picture patterns in Sony-exclusive databases for noise reduction and super-resolution, they remove unwanted noise and upscale every image to the clarity of 4K, so you can enjoy incredible picture quality no matter the source.
Backlight Master Drive™
The Backlight Master Drive™ is a backlight technology that combines an ultra-dense LED structure, a spectacular algorithm and a completely new optical design. Powered by the 4K HDR Processor™ X1 Extreme, this technology delivers incredibly deep black, dazzling lights and more vibrant colour than you've ever seen on the big screen.3
Backlight Master Drive™ – Discrete LED control
Combined with the latest local dimming algorithm, the Backlight Master Drive™ discretely controls each LED in the ultra-dense structure. This delivers total precision for unparalleled contrast and realism.3
Backlight Master Drive™ – Calibrated beam LED design
The Backlight Master Drive™ has a new optical LED design which keeps light only where it's needed in each scene. By gathering light more effectively, the design reduces diffusion and the flare effect that might be seen on other full-array TVs, for greater brightness and more accurate contrast than ever before.
X-tended Dynamic Range™ PRO: backlight brilliance
This unique backlighting algorithm faithfully reproduces a far wider brightness range than a conventional LED TV with brighter peaks and deeper, more revealing shadow detail and blacks. When combined an HDR signal you’ll experience even greater brilliance in every scene as it increases the quality of HDR with finely-gradated bands of colour and more vibrant colours.
Unique to Sony, a TRILUMINOS™ Display enriches your viewing experience with a wider palette of colours and more natural shades and hues. A TRILUMINOS Display excels at reproducing reds, greens and blues – colours that are notoriously difficult for TVs to display accurately. It also displays skin tones beautifully, thanks to its extensive colour palette and precise gradation.
4K X-Reality™ PRO: enhance every picture up to 4K
Discover a thrilling world of extraordinary clarity. Every single pixel is enhanced beautifully by our most powerful 4K picture processing technology ever. Individual parts of each scene are analysed and matched with a special image database that independently addresses texture, contrast, colour and edges. The difference is clear with supremely lifelike detail, whatever you're watching.
Motionflow™ XR keeps the action smooth
Enjoy smooth and sharp details even in fast-moving sequences with Motionflow™ XR. This innovative technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences. Some models also include black-frame insertion for a blur-free and truly cinematic look.
Immerse yourself in 3D
Enjoy compatible Blu-ray movies, TV broadcasts, and web videos with finely detailed 3D images. See pictures with a more natural depth of field and immerse yourself in sport, movies, and games like never before. You can also connect to a 3D Blu-ray Disc™ player and enjoy 2D video upscaled to simulated 3D with enhanced depth and improved on-screen image detail.
Clean rear look
Keep wires out of sight, thanks to a hidden cable panel structure. All of your cables are fully concealed behind the panel, and run down through the centre of the stand, so everything looks tidy.
All of your cables can be neatly arranged across the back of the TV and channelled into the stand, so there are no wires visible from the front.
Easy to plug and play
Easily connect a USB or HDMI into the side of your TV to start playing. Just close the side cover to keep things tidy when you're not using it.
Pale gold finish
The sophisticated aluminium bezel is finished with a strip of pale gold for a refined look that gives a premium feel to any space. The pale gold colour sits perfectly alongside your furniture for an elegant viewing experience.
BRAVIA meets Android TV
Your smart TV just got smarter. Think of all the stuff you love doing on your smartphone or tablet, now on the big, beautiful BRAVIA screen. All-new Sony Android TV lets you connect and enjoy any content, from apps to movies, between different Android devices – the simplest and easiest way ever.